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DOI: 10.18413/2518-1092-2020-5-3-0-7

MANAGEMENT DECISION SUPPORT SYSTEM BASED ON THE CLIENT NETWORK HISTORY

This paper considers one of the main aspects of forming a decision support system in management based on the history of the client network. Using structural modeling technologies, a model for managing the flow of orders in an advertising Agency was built. The model is also presented, thanks to which the system determines the status of the customer. The main difficulties of the decision-making process in relation to clients are considered. In this regard, the concept of an intelligent system model that supports the optimal choice of customers for their further information is presented. Simplifies the work of the client Manager, so that the user working with the system can perform more key tasks other than working with clients.

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