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DOI: 10.18413/2518-1092-2020-5-2-0-5

USING WEB ANALYTICS TOOLS  TO IMPROVE SITE TRAFFIC 

Due to the development of technology and the advent of web analysis, organizations are now able to measure, track and analyse the behaviour of website users, define goals and objectives, and set benchmarks to improve website performance. The main purpose of this article is to provide an overview of web analysis and the various concepts and methods of web analysis. The results of this article can help managers attract new visitors to increase site traffic. 

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