Keyword "ANALYTICS" found in the following publications:
SOCIAL MEDIA ALGORITHMS: CHALLENGES AND OPPORTUNITIES FOR THE MODERN MARKETER
 In today's digital landscape, social media plays a key role in shaping public opinion, consumer behavior, and marketing strategies. ...
The formation of tourist attractiveness is a key factor in the competitiveness of the region in the market space. ...
USING WEB ANALYTICS TOOLS  TO IMPROVE SITE TRAFFIC 
Due to the development of technology and the advent of web analysis, organizations are now able to measure, track ...
BEHAVIORAL ANALYTICS: ANALYSIS OF THE CURRENT STATE AND ITS APPLICATION IN SOLVING BUSINESS PROBLEMS
Digital transformation is taking over more and more areas of everyday life. Business digitalization has already become something ...
METHODOLOGY OF SCIENTIFIC RESEARCH AND APPLIED ANALYTICS (REVIEWER'S NOTES)
The textbook is devoted to thematic issues of research methodology and applied analytics. The book explains the essence, nature, and ...
The article deals with issues related to the digitalization of social practices – the transition from HR management to ...
The article discusses the task of developing a behavioral analytics subsystem for a system of protection against targeted ...
THE USE OF PREDICTIVE ANALYTICS TOOLS TO PREDICT THE RECOVERY OF LARGE-SIZED EQUIPMENT
The article presents the results of a study in the field of predictive analytics for the repair of ...
The article discusses the issues related to the modeling of the processes of formation and management of team ...
INFORMATION AND ANALYTICAL TECHNOLOGY OF THE FUTURE - INTERNET OF THINGS (IOT)
 The work provides a brief overview of promising areas for using Internet of Things (IoT) technology. The author provides ...
NOSQL TECHNOLOGY: TECHNICAL FEATURES, DEVELOPMENT PROSPECTS AND COMPARATIVE ADVANTAGES OVER SQL
This review article examines the concepts, technical features, and future developments of NoSQL technology, highlighting its advantages over ...