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<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2518-1092</journal-id><journal-title-group><journal-title>Research result. Information technologies</journal-title></journal-title-group><issn pub-type="epub">2518-1092</issn></journal-meta><article-meta><article-id pub-id-type="doi">DOI: 10.18413/2518-1092-2022-7-4-0-6</article-id><article-id pub-id-type="publisher-id">2965</article-id><article-categories><subj-group subj-group-type="heading"><subject>AUTOMATION AND CONTROL</subject></subj-group></article-categories><title-group><article-title>&lt;strong&gt;ANALYSIS OF THE POSSIBILITY OF VIRTUAL AND AUGMENTED REALITY&lt;/strong&gt;</article-title><trans-title-group xml:lang="en"><trans-title>&lt;strong&gt;ANALYSIS OF THE POSSIBILITY OF VIRTUAL AND AUGMENTED REALITY&lt;/strong&gt;</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Kuzminykh</surname><given-names>Yegor Sergeevich</given-names></name><name xml:lang="en"><surname>Kuzminykh</surname><given-names>Yegor Sergeevich</given-names></name></name-alternatives><email>egor2014ru@mail.ru</email></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Maslova</surname><given-names>Maria Alexandrovna</given-names></name><name xml:lang="en"><surname>Maslova</surname><given-names>Maria Alexandrovna</given-names></name></name-alternatives><email>mashechka-81@mail.ru</email></contrib></contrib-group><pub-date pub-type="epub"><year>2022</year></pub-date><volume>7</volume><issue>4</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/information/2022/4/6_ИТ_НР_xz63n7Y.pdf" /><abstract xml:lang="ru"><p>Technologies are developing quite quickly, &amp;quot;new minds&amp;quot; bring mobility to people&amp;#39;s lives, improving quality and minimizing the time spent. A large number of various technologies are being created for various fields of activity, which are aimed not only at consumption, but also at people&amp;#39;s entertainment. They didn&amp;rsquo;t come up with any kind of entertainment, but probably one of the best is the virtual reality (VR) system. Its implementation and acquisition is expensive, but how many emotions you can get from complete immersion in the virtual world and enjoy all the delights of life. The VR system is used not only for entertainment, but also for useful things, for example: architects, advertising of various products, cars, military orientation, training, online simulators, etc. There is a cheaper version of virtual reality - augmented reality (AR), it can be used in everyday life, it can be found on billboards in the form of animated advertising, use the application for tickets to a concert (to see an animated show), etc. Thanks to these technologies, such impressions become more vivid, better &amp;quot;deposited&amp;quot; in the head and help companies in their struggle for popularity. The potential of VR and AR has not yet been fully revealed and is gradually developing. In this paper, we will consider the difference between these technologies, their advantages and application in different areas. Thanks to these technologies, such impressions become more vivid, better &amp;quot;deposited&amp;quot; in the head and help companies in their struggle for popularity. The potential of VR and AR has not yet been fully revealed and is gradually developing. In this paper, we will consider the difference between these technologies, their advantages and application in different areas.</p></abstract><trans-abstract xml:lang="en"><p>Technologies are developing quite quickly, &amp;quot;new minds&amp;quot; bring mobility to people&amp;#39;s lives, improving quality and minimizing the time spent. A large number of various technologies are being created for various fields of activity, which are aimed not only at consumption, but also at people&amp;#39;s entertainment. They didn&amp;rsquo;t come up with any kind of entertainment, but probably one of the best is the virtual reality (VR) system. Its implementation and acquisition is expensive, but how many emotions you can get from complete immersion in the virtual world and enjoy all the delights of life. The VR system is used not only for entertainment, but also for useful things, for example: architects, advertising of various products, cars, military orientation, training, online simulators, etc. There is a cheaper version of virtual reality - augmented reality (AR), it can be used in everyday life, it can be found on billboards in the form of animated advertising, use the application for tickets to a concert (to see an animated show), etc. Thanks to these technologies, such impressions become more vivid, better &amp;quot;deposited&amp;quot; in the head and help companies in their struggle for popularity. The potential of VR and AR has not yet been fully revealed and is gradually developing. In this paper, we will consider the difference between these technologies, their advantages and application in different areas. Thanks to these technologies, such impressions become more vivid, better &amp;quot;deposited&amp;quot; in the head and help companies in their struggle for popularity. The potential of VR and AR has not yet been fully revealed and is gradually developing. In this paper, we will consider the difference between these technologies, their advantages and application in different areas.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>virtual reality</kwd><kwd>augmented reality</kwd><kwd>reality</kwd><kwd>virtual world</kwd><kwd>VR</kwd><kwd>AR</kwd><kwd>technology</kwd><kwd>new era</kwd><kwd>marketing</kwd><kwd>medical technology</kwd><kwd>animated advertising</kwd><kwd>animations</kwd><kwd>total immersion</kwd></kwd-group><kwd-group xml:lang="en"><kwd>virtual reality</kwd><kwd>augmented reality</kwd><kwd>reality</kwd><kwd>virtual world</kwd><kwd>VR</kwd><kwd>AR</kwd><kwd>technology</kwd><kwd>new era</kwd><kwd>marketing</kwd><kwd>medical technology</kwd><kwd>animated advertising</kwd><kwd>animations</kwd><kwd>total immersion</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>1.&amp;nbsp;&amp;nbsp;&amp;nbsp; What is virtual and augmented reality? 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