2518-1092Research result. Information technologies2518-109210.18413/2518-1092-2020-5-2-0-52074AUTOMATION AND CONTROLUSING WEB ANALYTICS TOOLS  TO IMPROVE SITE TRAFFIC USING WEB ANALYTICS TOOLS  TO IMPROVE SITE TRAFFIC KnaanAbo-RashedKnaanAbo-Rashedkanan.rashed@gmail.com20205200

Due to the development of technology and the advent of web analysis, organizations are now able to measure, track and analyse the behaviour of website users, define goals and objectives, and set benchmarks to improve website performance. The main purpose of this article is to provide an overview of web analysis and the various concepts and methods of web analysis. The results of this article can help managers attract new visitors to increase site traffic. 

Due to the development of technology and the advent of web analysis, organizations are now able to measure, track and analyse the behaviour of website users, define goals and objectives, and set benchmarks to improve website performance. The main purpose of this article is to provide an overview of web analysis and the various concepts and methods of web analysis. The results of this article can help managers attract new visitors to increase site traffic. 

web analyticsGoogle Analyticssocial mediadigital marketingtrafficweb analyticsGoogle Analyticssocial mediadigital marketingtrafficСписок литературыDefinition Web analytics [Electronic resource]. – URL: https://searchbusinessanalytics.techtarget.com/definition/Web-analytics.A brief history of web analytics [Electronic resource]. – URL: https://www.clicktale.com/resources/blog/a-brief-history-of-web-analytics/.The Mandela Portal – an assessment of global visitors using Web analytics [Electronic resource]. – URL: https://www.researchgate.net/publication/311340811_The_Mandela_Portal_-_an_assessment_of_global_visitors_using_Web_analytics.What is web analytics, as well as services and systems for its implementation [Electronic resource]. – URL: https://medianation.ru/blog/analitika/veb-analitika-sayta-chto-eto-takoe-servisy-i-sistemy-dlya-web-analitiki/.Google Аnalytics [Electronic resource]. – URL: https://analytics.google.com/.Avinash Kaushik. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [Text] / Spb.: Toronto, 2009. 5 p.Jim Sterne. Social Media Metrics: How to Measure and Optimize Your Marketing Investment [Text] / Spb.: Toronto, 2010. 15 p.Eric Fettman, Feras Alhlou, Shiraz Asif. Google Analytics Breakthrough: From Zero to Business Impact [Text] / Spb.: Toronto, 2016. 47 p.Mohammad Ali Abbasi, Reza Zafarani, Huan Liu. Social Media Mining: An Introduction [Text] / Spb.: Cambridge, 2014. 111 p.Lei Tang, Huan Liu. Community Detection and Mining in Social Media [Text] / Spb.: California,2015. 7 p.